Creative Circle

This American beverage company (Honest-Tea) launched this guerrilla marketing experiment where they set up unmanned pavement shops with shelves stocked with their product. A sign invited passersby to help themselves and pay a dollar into a moneybox. Hidden cameras revealed that 87% of Americans were honest. This campaign generated great viral viewership, and even greater sales results. Nice to see.

http://www.psfk.com/2011/03/honest-tea-campaign-stimulates-sales-growth-brand-awareness-and-honesty.html