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The objectives of the Creative Circle shall be:
- To promote creativity as a business resource.
- To endeavour to raise and maintain high standards of creativity in advertising.
- To provide input into official industry bodies, i.e. ACA, ASA.
To have meaningful, tangible impact on decisions taken by the industry bodies listed above by united, cohesive action, i.e. by adhering to the resolutions of the Creative Circle.
To decide on which international and local advertising awards shall be formally endorsed by the Creative Circle from time to time. These are currently the following: CC Monthly Awards, Ad of Year, Cannes, D&AD, Clios, One Show ,The Loerie Awards, The Eagle Awards.
- To nominate judges for the above Awards and to ensure that such judging is conducted in a fair and unbiased manner so that the results of such judging shall be in accordance with Point 1.2. above.
- To support where appropriate the education of creative people.
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