Creative Circle

Ad Of The Month

Ad of the Month is chaired every month by a Creative Circle Exco member, and 9 other creatives who have a good awards track record. The chairperson has the right to view the judging panel and change it accordingly.

The categories are: Film, Print, Press, Radio, Outdoor and Experiential (every three months).

You may enter your print work in one of the following categories: Newspaper, Magazine or Poster, but not in all three.

You may enter your work as a campaign or as single entries. Judges reserve the right to decide whether a single ad or a campaign is awarded.

First, second and third placings will be announced every month.

First, second and third places will automatically be finalists in the Creative Circle Ad of the Year awards.

Campaign and single entries are R200.

The judging procedure of choosing your top three ads or campaigns per category remains. Debate is encouraged, but only after the results have been tallied. The results cannot be amended.

Agency: TBWA Hunt Lascaris (JHB)
City Lodge
Product Road Lodge
Title Rockstar
Creative Director Charles Pantland / Shane Forbes
Executive Creative Director Adam Livesey / Matthew Brink
Art Director Coenraad Grebe
Copywriter Chad Goddard
Production Company Left
Director Lawrence Hamburger
Editor Sakkie @ Left
Audio Engineer Lorens Persson
Audio Designer Sterling Sound
Voice Artist Adam Behr
Agency: M&C Saatchiabel
Virgin Active SA
Product Live Happily Ever Active Project
Title Live Happily Ever Active
Creative Director Gordon Ray
Art Director MaxPazak
Copywriter Kayli Levitan
Production Company Giant Films
Director Peri van Papendorp
Editor Emily Bussac
Audio Engineer Craig Osmond / Big Leap
Audio Designer Craig Osmond / Big Leap
Agency: Ogilvy JHB
Product Families
Title Separated
Creative Director Mike Martin
Executive Creative Director Mariana O’Kelly
Art Director Thule Ngcese
Copywriter Jordan Tryon
Production Company Egg Films
Director Kim Geldenhuys
Editor Kobus Loots
Audio Engineer Louis Enslin
Audio Designer Louis Enslin
Agency: DDB SA
Product Smart Account
Title Smart People Make a Plan
Creative Director Liam Wielopolski
Executive Creative Director Mariana O’Kelly
Art Director Dave Mthembu / Hital Pandya
Copywriter Sanele Ngubane / Thato Sekakatlela / Matthew Berge
Production Company The Bomb
Director Teboho Mahlatsi
Editor Paul West
Audio Engineer Dave Harris
Audio Designer Dave Harris
Voice Artist Tebogo Selebogo

Chairman's Comments

Yes, Ad of the month judges are tough, they’re the same group of amazing creatives that judge Loeries. So the work was okay but the Out of Home category and print stood out for me. I loved the Marmite projections work on Out of Home, it felt quite fresh for the medium and the category. KOO edible billboard took a simple brief that could’ve been seen as boring and turned it into an interesting billboard and activation idea. We had a robust debate about TV but ended up sticking with our initial scores. There were a couple of well crafted outdoor and print execution but were let down by the idea.  The radio catergory was a let down with a few entries.  All the winners deserved to go to Ad of the Year where they’ll meet their match.   

Judging panel for October 2013

Neo Mashigo
Ogilvy & Mather  (Chairperson)
Freda Raubenheimer
Joe Public
Gareth McPherson
Anthea Webber
Ireland Davenport
James Andrews
TBWA Hunt Lascaris
Eric Wittstock
Donovan Bryan       
Owen Kessel
Warwick Rautenbach
Ross Ventress                    
Jason Xenopolous