Creative Circle

Ad Of The Month

Ad of the Month is chaired every month by a Creative Circle Exco member, and 9 other creatives who have a good awards track record. The chairperson has the right to view the judging panel and change it accordingly.

The categories are: Film, Print, Press, Radio, Outdoor and Experiential (every three months).

You may enter your print work in one of the following categories: Newspaper, Magazine or Poster, but not in all three.

You may enter your work as a campaign or as single entries. Judges reserve the right to decide whether a single ad or a campaign is awarded.

First, second and third placings will be announced every month.

First, second and third places will automatically be finalists in the Creative Circle Ad of the Year awards.

Campaign and single entries are R200.

The judging procedure of choosing your top three ads or campaigns per category remains. Debate is encouraged, but only after the results have been tallied. The results cannot be amended.

Agency: FoxP2
Client
FRANK.net
Product Life Cover
Title Death Threats everyone the same “Gener/Age/Career/Health
Creative Director Justin Gomes
Copywriter Simon Lotze
Production Company The Work Room
Audio Engineer Ryan Millard
Audio Designer Ryan Millard
Voice Artist Adam Behr
Listen
Listen
Listen
Agency: Ogilvy JHB
Client
Cadburys
Product Bournville
Title Counter/Back Door/Finger/Clean
Creative Director Fran Luckin/Carl Willoughby
Executive Creative Director Catherine Conradie/Peter Little
Copywriter Jordan Tryon/Chad Wright
Production Company Sterling Sound
Audio Engineer LorensPersson
Audio Designer LorensPersson
Voice Artist John Whiteley/Fiona Ramsay
Listen
Listen
Listen
Agency: Bester Burke
Client
Foodbank
Product Foodbank
Title Gloria
Creative Director Stephen Burke/Wallace Seggie
Copywriter Oskar Petty
Audio Engineer Arnold Vermaak
Voice Artist Bob Chapel
Agency: Ogilvy JHB
Client
Multichoice
Product DStv TBN
Title Adi/Alphonso/Ted
Creative Director Fran Luckin/TselisoRangaka
Copywriter Ruby Fourie
Production Company Sterling
Audio Engineer Theo Potgieter/LorensPersson
Audio Designer Theo Potgieter/LorensPersson
Listen
Listen
Listen

Chairman's Comments

COMMENTS FROM THE CHAIRPERSON

GRAEME JENNER – NET#WORK BBDO
 
This was by far the best and biggest category. It would seem the resurgence of SA radio continues. Hence a tie for 3rd and 4 campaigns going through.
There was some fantastic crafting, high production values and some really great new voices to be heard. I certainly want to find out if they are local voices.
Frank.net is a case in point, a great voice and delivery, and it was felt that the whole strategy on Frank is just really refreshing in the insurance category.
Cadburys is another example of really well-written and produced scripts, with really great voices. Well done to everyone, good stuff.

It seemed most of the chit-chat after the judging was around the Multichoice TBN stuff, again very well crafted, and in terms of idea very interesting and clearly memorable.

I won’t say any more, have a listen and judge for yourself.

Judging panel for December 2011

Graeme Jenner
Net#Work BBDO (Chairperson)
Greig Watt Metropolitan Republic
Gina King Ireland Davenport
Archibald Malinga Draftfcb
Greg Camron Brand Activation
Matt Martin Promise
Jacques Shalom TJDR
Miguel Nunes TBWA Hunt Lascaris