Creative Circle

Ad Of The Month

Ad of the Month is chaired every month by a Creative Circle Exco member, and 9 other creatives who have a good awards track record. The chairperson has the right to view the judging panel and change it accordingly.

The categories are: Film, Print, Press, Radio, Outdoor and Experiential (every three months).

You may enter your print work in one of the following categories: Newspaper, Magazine or Poster, but not in all three.

You may enter your work as a campaign or as single entries. Judges reserve the right to decide whether a single ad or a campaign is awarded.

First, second and third placings will be announced every month.

First, second and third places will automatically be finalists in the Creative Circle Ad of the Year awards.

Campaign and single entries are R200.

The judging procedure of choosing your top three ads or campaigns per category remains. Debate is encouraged, but only after the results have been tallied. The results cannot be amended.

Agency: Ireland-Davenport
Client
Avis
Product GPS Rental
Title Avis GPS
Creative Director John Davenport/Phil Ireland
Art Director Bruce Harris/Jason Murison
Copywriter Jason Murison/Bruce Harris
Photographer Bruce Harris
Agency: Lowe Bull (JHB)
Client
Animal Anti Cruelty
Product Pet Sterilization Drive
Title Puppies
Creative Director Rui Alves
Art Director Juliet Honey
Copywriter Clint Bechus
Photographer Stock
Agency: The Jupiter Drawing Room (CT)
Client
Birdlife SA
Product The Save our Seabirds Festival
Title 96% - Eliminated
Creative Director Graham Warsop
Art Director Steven Tyler
Copywriter Gerhard Pretorius/Jonathan Pepler

Chairman's Comments

COMMENTS FROM THE CHAIRPERSON

FRAN LUCKIN - OGILVY
 
Some nice stuff poked its head above the parapet this month.  A great local insight, well executed, gave Ireland Davenport a clear winner in Print for Avis, and there was some nice some fresh art direction from Jupiter for Birdlife SA.

A bit of a sad month for Radio, but the winners demonstrated that clever, considered scripting will always stand out above the gimmicks. Some very strong entries in Experiential. It’s good to see such truly integrated campaigns emerging.  It’s also very clear how all-important that entry video is...

A mixed bag in Film – some of the ads were seriously let down by poor execution, but the winners really stood out.
In short, 2011 may have been a killer year, but creativity and initiative continue to thrive.   
 
 
 
 

Judging panel for November 2011

Fran Luckin
Ogilvy (Chairperson)
Glen Jeffery Volcano
John Davenport        Ireland Davenport
Gareth Paul Draftfcb
Laura-May Vale EuroRSCG
Rob Rutherford Net#Work BBDO
Darren Cronje TJDR
KamogeloSesing TBWA Hunt Lascaris
Liam Wielopolsky Saatchi & Saatchi
Marcus Moshapalo DDB