Featured Article
Letter from Chris Gotz
Dear Members
It was with surprise and trepidation that I accepted my nomination as Chairperson of the Creative Circle for 2012/13. I hope I can live up to the high standards set by Brett Morris over the past 2 years. My tenure as Chair of the Creative Circle Exco begins in earnest in 2012, but I felt we should touch base this year just to get the ball rolling. It should be a great year, as long as those pesky Mayan predictions don’t come to pass.
I would like to thank Brett Morris for being a truly outstanding, hardworking, approachable and exemplary Chair over the past 2 years. As I am rapidly discovering, balancing the twin roles of being Exec CD of an agency a...
Letter from Brett Morris
Dear members
I can't believe two years has come and gone and I'm writing my final letter as chairman of The Creative Circle. Damn that was quick.
My term has been enlightening and given me real insight into the amazing talent in our industry. I am truly inspired and excited by the creative muscle that exists in South Africa and yet I also realise there is still a lot of untapped potential that needs to be brought to the fore. Specifically, we need to be doing a lot more as an industry in identifying and mentoring the next generation of creatives. This is an ongoing challenge and something I'm sure we'll focus on for many years to come.
I also b...
What if digital lived in the real world
DAMON STAPLETON – ECD TBWA HUNT LASCARIS discusses the relationship between advertising and digital media.
Digital is the best thing that could have happened to advertising. Sorry to put it so abruptly but in our world of 140 characters, there’s no room for verbosity. For decades, advertising has been cruising along secure in its belief that we control the message and that people want to hear what we have to say. Digital has changed all that. Digital has created a generation of consumers who have a world of knowledge, a wealth of opinions and the means to express them.
When thereal-world impact of digital started dawning on the advert...
Internship programme for ad industry
The Creative Circle has launched a three-month internship programme for 10 students in partnership with Imagination Lab and a bursary programme for six students with the AAA School of Advertising.
Chairman of the Creative Circle, Brett Morris, said that the internship programme would support and mentor the students, who will be placed at top agencies across the country and the AAA bursary programme would provide 50% of the tuition for students from previously disadvantaged backgrounds.
"The future of the creative industry in this country is heavily dependent on us nurturing and managing the talent we have today and it's important for us as stakeholders ...
“Bad Pun, Great Activation”
This American beverage company (Honest-Tea) launched this guerrilla marketing experiment where they set up unmanned pavement shops with shelves stocked with their product. A sign invited passersby to help themselves and pay a dollar into a moneybox. Hidden cameras revealed that 87% of Americans were honest. This campaign generated great viral viewership, and even greater sales results. Nice to see.